Whether you're at $10k MRR or more, Rotrax helps you scale your subscription app by showing which ads bring you paying users and real revenue.
Pricing is based on install volume. Start free up to 10k installs, then scale with a fixed base fee plus usage.
Mobile attribution pricing
Up to 10,000 installs
Select monthly installs
10,000
Estimated monthly price: Free up to 10,000 installs.
Pricing model: Free up to 10k installs, then $299/month + $0.05 per paid install above 10k.
Built for subscription app teams
Works with Google, Meta, and TikTok
Influencer ref link tracking
Track paid installs through to subscriber revenue
See real ROAS, CAC, and paying user performance
Lightweight setup for subscription app teams
Dedicated onboarding and attribution support
Built for scaling profitable paid acquisition
Click through the setups below to see how Rotrax helps subscription app teams track signal, read performance, and scale with confidence.
Focus
Track across
Campaigns, ad sets, creatives, trials, and subscriber revenue
See which Meta campaigns drive installs but fail to convert into paying subscribers.
Paying CAC by campaign
Use the arrows to browse more Rotrax views for this setup.
14,200
Paid installs tracked
3.4x
Day-30 ROAS
$48
Paying CAC
Model what better attribution could be worth for your subscription app based on installs, conversion rate, and subscriber revenue.
Your numbers
Projected monthly results
Finally a cleaner read on which campaigns drive subscriber revenue
Rotrax gave us a much clearer picture of which paid channels were driving paying users, not just installs. That made budget decisions faster and a lot less subjective.
Louis S.
Founder · SwipeCheck
We stopped relying on install volume as the main signal
The biggest win for us was seeing trial starts, purchases, and subscriber revenue tied back to the same acquisition view. It made weak cohorts obvious much earlier.
Marec B.
Founder · Quitli App
ROAS conversations got much more grounded in real revenue
Once we had campaign performance tied to subscriber outcomes, it became much easier to justify where we should keep spending and where we should pull back.
Filip K.
Founder · Celyne AI
Fast to validate, and immediately more useful than install-only reporting
Implementation felt lightweight compared to the visibility we got back. We were able to validate signal quality quickly and start using it in real acquisition decisions.
Kian D.
Founder · Baila App
Ad account connections, install mapping, revenue events, cohort logic, and reporting views: we help set it up so your team can focus on making better growth decisions, not stitching tools together manually.
01
Connect Meta, Google Ads, TikTok, or your influencer links so all paid acquisition sources flow into one place.
02
We help map installs, trials, purchases, and subscriber revenue back to the campaigns and creatives that drove them.
03
Use real ROAS, paying CAC, and revenue quality to decide what to cut, protect, and scale faster.
The faster you can see which campaigns produce paying users, the faster you can scale more efficient growth.
On paper, your paid growth stack looks covered. Meta reports installs. Google reports installs. RevenueCat shows subscriber revenue. Firebase shows product events. Influencers send traffic through their own links. Everything exists somewhere.
The problem is none of it lives in one clean attribution view. So teams export data, compare dashboards, second-guess CAC, and make budget calls before subscriber revenue has actually been tied back to the campaign that created it.
Rotrax was built to fix that. One setup, one reporting layer, and one place to see which paid channels bring in paying users and real revenue.
Rotrax gives growth teams clearer install-to-revenue visibility, stronger signal design, and more control over how paid users are measured and monetized.
Rotrax helps you see attribution with more clarity and less delay. Instead of waiting for fragmented reports, your team gets a cleaner, device-level read on which ads drove the install and what happened after that user entered the app.
Rotrax lets you work with richer acquisition signals instead of relying on install volume alone. That means more useful downstream events, more flexibility in how you define quality, and better control over the signals you use to optimize paid growth.
Paid users are not all the same, and your product flow should reflect that. Rotrax helps teams map ad-level context into the app experience so onboarding and paywalls can better match the traffic source that drove the install.
Rotrax makes deep linking more useful for performance teams running creator and partner programs. Instead of just counting clicks, you can connect each ref link to installs, purchases, and subscriber revenue to understand which partnerships are actually valuable.
We'll do a 1-on-1 onboarding call with you or your team and set Rotrax up live. That includes your ad accounts, install attribution, free trials, purchases, subscriber revenue, and the reporting views your team actually needs.
If anything in the setup is unclear, we handle it with you. The goal is simple: get signal flowing fast, validate attribution quality, and have you live within 48 hours.
Not sure if Rotrax is right for you? Book a free 15-minute strategy call. We'll walk you through the platform and tell you honestly if it fits your app, channels, and revenue model.
15 min · No commitment ·
Talk to a real person
You shouldn't need a long analytics project to get attribution working. Rotrax gives your team the implementation guidance, product walkthroughs, and onboarding support needed to get signal flowing fast.
Work through onboarding with us and get your channels, install tracking, revenue events, and reporting configured so your team can start validating attribution quickly.
Still stuck? Book a demo and we'll walk you through pricing, integration, and whether Rotrax fits your app and growth stack.
In practice, this means a user coming from a paid source rather than organic traffic. Depending on your setup, that can include installs, attributed web-to-app events, or other eligible acquisition events tied back to media spend.
